"Climate Adaptation for you" - Focus B2C

Over the past year, we’ve showcased climate adaptation solutions for small businesses, corporations, and communities. But there’s another important customer of adaptation solutions to consider: you!

Individual consumers are expected to be an important driver of the adaptation economy. Analysis by Tailwind Climate estimates that households are already spending US$647bn on adaptation solutions, making up 45% of total demand. This amount is primed to surge as climate shocks pile up. Individuals are growing increasingly aware of the need to build up personal resilience – and the resilience of their personal assets – to floods, fires, and other volatile weather events, and are opening their wallets accordingly.

Extreme heat could prove an especially powerful driver of consumer demand. As we write, heatwaves are rolling across the US and Europe, endangering the health of millions and sapping the productivity of outdoor workforces. Tech, clothing, and personal devices that allow individuals to withstand sweltering temperatures and continue with their daily routines are likely to win many fans in the hotter new normal.

Individual consumers are also scrambling to harden their homes and vehicles against climate shocks. Last year, Europe suffered the most widespread flooding for more than a decade, affecting 410,000 people and inflicting over €18bn (US$21bn) in property and infrastructure damage. The impacts of these extreme weather events are causing repair and rebuild costs to spiral for insurers and governments, making it more likely that households will have to spend more themselves on disaster risk mitigation. 

This trend should drive increased take-up of property-level climate risk analytics by those searching for new homes, and small-scale protective infrastructure and early warning devices for those who want to stay put – like storm-resistant barriers and specialized protective covers for cars and garages.

With this new reader-focused edition, we aim to shed light on the growing variety of consumer-focused adaptation solutions: whether it’s finding safer ground, preparing your home, or protecting your health. The lesson? If you want peace of mind, now’s the time to prepare. Check also our illustrative story - this time saving a neighborhood in Paris. 

Yours, 

Daniel & Louie

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E.COOLINE, a German textile startup, produces smart cooling garments that actively lower body temperature in hot environments. Utilizing 3D smart fabric and phase change materials, E.COOLINE clothing provide up to 660 watts of cooling power with no electricity required. Activation is as simple as adding water; the garments remain dry to the touch while delivering fast, sustained relief. Available as vests, shirts, headgear, and accessories, the textiles support personal comfort, occupational safety, and athletic performance. Reusable, machine-washable, and lightweight, E.COOLINE empowers people to stay safe and productive in rising temperatures without compromising mobility.

Lucid Home is a climate data platform that provides insights on present and future climate risks to properties and regions in the continental US. It translates cutting-edge climate science into actionable ‘Lucid Grades’, which summarize risks such as extreme heat, flooding, wildfire, and drought. The platform offers a Lucid Report Card for climate risk assessment, helping home buyers make informed decisions.

EVP Covers Extreme Vehicle Protection (EVP) offers innovative products designed to protect vehicles and other valuables from flood and hail damage. Their primary product, the EVP bag, provides 360° flood protection for vehicles, powersport vehicles, and outdoor furniture, safeguarding them from rising tide and floodwaters. They also provide the Hail Mary windshield cover, which protects vehicles from hail and other debris. These products are designed for ease of use, quick setup, and are made from durable, recyclable materials.

Irrigreen offers a digital smart sprinkler system that uses AI to design and optimize irrigation for lawns, saving water and improving growth. The system maps spray patterns to lawns, avoiding watering sidewalks, and uses a smart app for weather monitoring and automated scheduling. This innovative approach reduces water usage by 50% compared to traditional systems, making it a sustainable choice for lawn care. The company provides various system sizes and offers easy DIY installation or professional installation through a network of contractors.

Blue Heart Energy is a deep tech company that has developed a thermo-acoustic engine to improve the performance of heat pumps, making them more efficient and sustainable. The technology uses sound waves to generate heat and cold without refrigerants, and is capable of responding dynamically to load changes in various climatic conditions. BlueHeart's products are designed for residential buildings, and aim to replace traditional heating and cooling systems with a more flexible and efficient solution.

(More on ClimateProof) HealthTech innovator XXX is transforming how people manage temperature stress with its patented wearable, the XXX. The wrist-worn device activates the body’s natural thermal response by delivering precisely calibrated electric stimulations through the skin. This helps ease the symptoms of thermal discomfort. Unlike general-purpose wearables, XXX is a clinically validated tool that empowers users to feel better in minutes — without drugs or bulky cooling systems. The device is controlled via an app, which lets users toggle between cooling and warming modes, adjust the intensity of the stimulations, and access tailored therapeutic programs. Weighing just 60 grams with a sleek, watch-like form factor, the device is discreet and easy to wear throughout the day.

(More on ClimateProof) Body Temperature Sensor provides a non-invasive, wearable device that monitors core body temperature in real-time. It is used by athletes and coaches to optimize performance through heat training, which helps in adapting to higher internal body temperatures and improving performance. The sensor measures both core and skin temperatures, providing data that can be used to make strategic cooling and pacing decisions during training and racing. It is compatible with various sports tech devices and offers medical-grade accuracy, making it a valuable tool in the healthcare and sports sectors.

(More on ClimateProof) XXX provides portable air quality monitoring solutions through devices like XXX PRO and XXX, which measure indoor and outdoor air pollutants such as particulate matter (PM1, PM2.5, PM10), volatile organic compounds (VOCs), and more. The devices connect to smartphones via Bluetooth, delivering live data through a companion app and notifying users of unhealthy air conditions. They can support building compliance with standards like WELL and LEED, and offer real-time data for personal and enterprise use. XXX´s products are used in various research projects and contribute to global air quality maps, addressing air quality and wildfire hazards.

(More on ClimateProof) specializes in providing cooling vests and gear designed to help individuals manage heat sensitivity, particularly for those with medical conditions like Multiple Sclerosis, POTS, and chronic fatigue. Their products, such as the UnderCool Cooling Vest, use Phase Change Material (PCM) to provide effective cooling in various climates without condensation, making them suitable for healthcare applications. The vests are lightweight, discreet, and designed to improve endurance, reduce fatigue, and maintain cognitive focus. Weighing less than two pounds, they fit invisibly under clothing, and recharge in a standard refrigerator within 30 minutes.

(More on ClimateProof) specializes in creating nature-inspired humidifiers and diffusers that incorporate living moss for air purification. Their products, which include XXX Air and XXX Air Aroma, use real moss to increase oxygen levels, lower carbon dioxide, and remove toxins, dust, and allergens from the environment. These products are designed to transform indoor spaces and revitalize indoor air quality.

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The Summer We Didn’t Burn in Paris

This is the illustrative story of how ten innovations saved one community from a brutal summer.

It was late June, and Paris was on the edge. Turgid heat had persisted for weeks. It had been many days since the city felt a breath of  wind, or enjoyed the shade of clouds. The sweltering streets radiated back every joule of the sun’s energy like a cruel mirror. The residents didn’t even complain about the weather anymore – thy simply suffered. 

Camille had returned to her top floor apartment in Montmartre – the one she’d lived in as a child. Once a charming retreat, it was now unbearably stuffy. But she hadn’t come back to suffer. She’d come with a plan. Fresh out of architecture school, she didn’t have funding, fame, or an office. But she had a conviction: that one ordinary building could showcase the power of climate resilience. Not as a gimmick, but as a lived reality. Practical. Immediate. Local. She started with her neighbors. On the second of her apartment block, Madame Roux hadn’t opened her shutters in days. Camille stepped inside and found her sitting stationary in the thick, stale air. Without a word, Camille offered her a cooling vest from XXX, and a soft, breathable wrap from E-Cooline. “No electricity needed,” Camille said. “Just wear them. Your body will do the rest.” Madame Roux raised a skeptical eyebrow, then sighed with relief as the cool began to spread across her chest and shoulders.

 “It feels like my lungs are being bathed in icy water,” she said, eyes fluttering closed with pleasure. 

Down in the courtyard, Camille had worked with Mosslab to install a living green wall - dense with naturally cooling and air purifying moss, it helped clean the heavy air. Within a week, people started gathering outside again. Someone brought a chair. Someone else brought music. Even the cat came back. Camile’s friend Luca, a bike courier, dropped by one afternoon, red-faced and lightheaded. She handed him a slim patch from CoreBodyTemp.

 “You’re overheating by noon,” she said. “This will tell you before your body does.” 

He rolled his eyes, but took it regardless. A week later, he texted: “The device buzzed. I got out of the heat and didn’t faint! You win.” But it wasn’t just the heat. It was the air itself. Wildfires in the south were billowing smoke north. Camille had mounted a discreet XXX sensor by the building’s stairwell. It turned orange that morning - a signal to shut windows before the air turned toxic. Her neighbors heeded her warnings. No one argued with data they could see glowing in real time. Even the courtyard garden was changing. Mindful of the water restrictions in place given the heat, Camille installed a smart system from Irrigreen to tend the garden. It provided precision-targeted irrigation, using half the water with twice the effect. Within two weeks, the scent of mint and lavender returned to the dry air. 

Still, Camille knew that cooling tactics weren’t enough. She needed to see ahead. Using LucidHomes, she ran a climate risk forecast for the building. The results were clear: the heat would worsen. Nights wouldn’t cool. Stormwater systems would strain. She showed the visualizations to the landlord - and for once, he agreed. They replaced the failing air conditioning with a clean, modern system from BlueHeart Energy - fossil-free, efficient, and whisper quiet. The change was immediate. The stairwell no longer smelled of metal and heat. The apartments cooled evenly. The air moved again. But even before cooling kicked in, Camille had made one small but powerful change: she installed EVP Covers - reflective thermal shields - on windows, behind radiators, under tabletops. White, metallic, simple. They bounced the sun’s energy right back out. Her attic room, once a furnace, became livable again. And Camille herself? She wore a bracelet from XXX. One tap triggered a simple thermal pulse that activated her natural cooling response. On the subway, in crowded elevators, it made the difference between panic and peace. The weeks rolled on. Now it was August, and the city was still sweltering. But inside that one building, something had shifted. Madame Roux now kept her windows open. Luca rode smarter, not harder. Children played in the courtyard near the moss wall, shaded and happy. The garden smelled alive again. Neighbors shared cold drinks in the hallway, comfortable in their E-Cooline clothing. 

Camille stood by her window one evening. The sky glowed faintly orange. Her tea glass was wet with condensation. The building hummed quietly, contentedly. The city hadn’t cooled. The climate hadn’t relented. 

But in this one place, in this one corner of the city, the residents had finally adapted.